New website reflects user-friendly focus from aerosol packaging leader
HAMBURG, Germany – January 21, 2019
Aerosol packaging leader, LINDAL Group has launched a new website with improved product information and user-friendly navigation.
The site, which was project managed by Lindal Group Marketing Manager, Kashif Choudhry, includes 360-degree product views, enabling users to see product designs up-close. A new colour coding system which links colours to market segments, also forms part of the new website and is a scheme the company intends to roll out throughout its whole customer communications activity.
Kashif said: “We want to simplify and communicate product information more effectively and our new colour system supports that objective. The intention behind the website restructure is to enhance the overall user experience, helping us to convey our position as an aerosol packaging ‘solution provider’ and not simply, a ‘manufacturer’.
In addition, the new search functionality allows users to access the information they need, quickly and accurately.
Kashif said: “The Lindal site has typically been used as a valuable resource for finding product information. Our new intuitive navigation system means users can find information within seconds and in several different ways. The site can be accessed on multiple platforms, including smart phones and tablets, meaning convenience is hugely increased too.”
Alongside improved product information and user-experience, Lindal also wanted to create a fresh and contemporary look and branding to attract a new generation of future Lindal employees.
Kashif added: “As a company with innovation at its core, one of our main philosophies is to embrace new ideas and new people. We want a platform where career-seeking and ambitious individuals can find new, exciting opportunities from an established, forward-thinking company.”
LINDAL Group is a worldwide leader in the design, manufacture and sale of valves, actuators and spray caps used in aerosol products. The Hamburg, Germany-based company has more than 50 years of experience with innovative dispensing solutions for the cosmetics, household, pharmaceuticals, food and technical industries.
The LINDAL Group is represented by subsidiaries and licensees in more than 15 countries throughout Europe, Asia and The Americas. The company is renowned for its innovative designs, which deliver optimal functionality and return on investment. As a result, LINDAL packaging solutions are the choice of the world’s most prestigious and trusted brands.