Lindal Group's Initiatives Anticipate Future Growth of Mexican Aerosol Market
Worldwide leader in aerosol packaging invests $3.5+million in Mexican facility, creates a major component for a leading multinational, launches local valve production, and acquires all rights to Lindal de Mexico…
Multiple initiatives by the Hamburg-based LINDAL Group, a leading aerosol packaging solutions provider, has positioned the company for future market growth in Mexico - and shortened supply chains for customers in Mexico that serve both the home and export markets.
The first initiative involves Lindal de Mexico, now solely owned by the LINDAL Group, after the company bought out the 49 percent held by the previous ownership.
Next, the company invested more than $3.5 million to support a new actuator project for a large multinational's leading brand of antiperspirants and deodorants, in both regular and compressed formulas. The high annual volume actuator project involves multiple Mexican production cells, which will supply both the home market and the rest of North America. Production started this year and a second phase of production capacity expansion for 2015 has been initiated.
In addition, the company started Mexican valve production, further shortening supply chains and increasing efficiencies for LINDAL customers.
Mexico is one of the biggest markets for personal care products in Latin America, and the country's projected growth in aerosol demand for household products, paints, medical products and insecticides is also appealing, according to Philip Brand, Global Marketing Director, LINDAL Group, who cited metrics published by the Instituto Mexicano del Aerosol, A.C. Mexico's economy is rated 14th globally.
Importantly, the company anticipated the increasing desire of Mexico-based customers to partner in proximity with suppliers, to better serve both the domestic market and exports throughout North America.
"The quest for product differentiation continues to drive innovation, and our aerosol solutions help customers achieve distinction and enhance perceived value in a highly competitive retail environment, in Mexico and throughout the hemisphere," Brand said.
The trend to near-shoring is significant, he said, noting a shift back to North American production, and away from China, for example, as Pacific Rim labor costs rise and transportation issues mount. "Our automation here in Mexico, and proximity to customers and fillers, reduces cost and time and is a highly attractive alternative to Pacific Rim manufacturing, once all costs are tallied," Brand said.
Lindal's capabilities in design, injection molding and assembly appeal to both multinationals and regional customers, he added. "And now, we create the actuators and valves, right here in Mexico, further speeding time to market," said Brand.
"Our strategy is to align with customers to enhance supply chain efficiency. Why transport actuators all the way from China, when we can be right here in our customers' back yards?" he said.
Brand stated that Lindal Group will continue to support its Mexico-based production, in anticipation of further demand from multinationals and local customers selling domestically, as well as for export to the U.S. and throughout the Americas.
The LINDAL Group is a worldwide leader in the development and manufacture of valves, actuators and spray caps for aerosol products and renowned for its innovative solutions.
ABOUT LINDAL GROUP
LINDAL Group is a worldwide leader in the design, manufacture and sale of valves, actuators and spray caps used in aerosol products. The Hamburg, Germany-based company has more than 50 years of experience with dispensing solutions for the cosmetics, household, pharmaceuticals, food and technical industries.
The LINDAL Group is represented by subsidiaries and licensees in more than 15 countries throughout Europe, Asia and The Americas. The company is renowned for its innovative designs, which deliver optimal functionality and return on investment. As a result, LINDAL packaging solutions are the choice of the world's most prestigious and trusted brands.