Olive Oil Makers "Cozy" Up To New Aerosol Solutions Powered by Lindal Group
Consumer demand driven by dietary trends, convenience, purity and value, according to company exec…
The popularity of the Mediterranean Diet, combined with consumers seeking convenience, product purity and value, is driving growth of one of the many bright spots in the acceleration of innovative aerosol-based foods --the olive oil submarket - and, subsequently, usage of the Lindal Group Cozy actuator, with oil insert.
"Already, major brands such as Bertolli have successfully created aerosol olive oils using our Cozy model, plus oil insert," said Philip Brand, Global Marketing Director for Lindal Group, a leader in aerosol packaging. "Bertolli launched a three-SKU line of Extra Virgin Spray Originals and many other brands have the system under consideration, for a variety of reasons."
Carbonell, Spain's olive oil market leader, is on-board with the Lindal Group platform, with brands such as Heritage, Carapelli, Hojiblanca, Koipe, Koipesol, Sasso, Louit, Friol and Maya. The Spanish contract filler is Maeva.
Brand said that the Lindal solution is easy for consumers to use and is handy for cold dishes, such as salads, vegetables and pastas, mainstays of the Mediterranean Diet. "Accurate, sparing, 360-degree operation, plus long-lasting, fresh flavor are assured," Brand said. "The market potential is unlimited and the consumer is primed for innovation in this category."
According to Lindal Group executives, the global market for olive oil is exploding and is one of the food industry's fastest growing segments. In the relatively mature U.S. market alone, olive oil consumption is expected to more than double by 2020. Besides consumption leaders Spain, Italy and the U.S., olive oil consumption in China has grown 70 percent a year for the last decade. In fact, industry reports state that China, Japan and India will soon be on the list of largest worldwide olive oil consumers.
Much of the growth in mature olive oil markets is driven by Millennials who, as a demographic group, are open to new packaging platforms, such as aerosol, and are less locked into traditional consumption methodologies. Olive oil packaging has not changed in decades and shelf-life stability of bottled oils and larger cans represents a flavor and quality issue. This confluence of factors has industry observers agreeing that the time is right for a new packaging platform in the category.
Important, too, is the fact that aerosol-packaged olive oils are pure. The oil itself is separated from the propellant and protected from light and air - the enemies of longevity -- thus enhancing flavor as well as hygienic appeal. Further, aerosol olive oils allow precise, efficient usage for Mediterranean style recipes. "And, as with other aerosol-based foods we supply, the spray olive oils are a delight to use," said Brand.
The LINDAL Group is a worldwide leader in the development and manufacture of valves, actuators and spray caps for aerosol products and is renowned for its innovative packaging solutions.
ABOUT LINDAL GROUP
LINDAL Group is a worldwide leader in the design, manufacture and sale of valves, actuators and spray caps used in aerosol products. The Hamburg, Germany-based company has more than 50 years of experience with dispensing solutions for the cosmetics, household, pharmaceuticals, food and technical industries.
The LINDAL Group is represented by subsidiaries and licensees in more than 15 countries throughout Europe, Asia and The Americas. The company is renowned for its innovative designs, which deliver optimal functionality and return on investment. As a result, LINDAL packaging solutions are the choice of the world's most prestigious and trusted brands.